How to maximise your selling price in the current market

How to maximise your selling price in the current market


Legislative changes and tightening credit conditions may have led to a 10 per cent year-on-year dip in New Zealand property sales, but that hasn’t rattled the outlook for the remainder of 2019. The property market is looking relatively stable and median New Zealand house prices continue to increase (except in Auckland).1

If you are thinking of selling, you’ll need a good strategy to maximise your sale price and point of difference to other properties on the market, without overspending to get there.

Preparation is essential, so we’ve put together a checklist of things to do before you list your home.

1. Hire a professional


Engage a real estate agent who knows the local market well and whose advice you trust. Don’t necessarily choose the one with the lowest commission, or the first one you meet! To see how the agent acts in a sale situation, you could go to open homes to see if they are attentive, professional and secure good results for the seller before making your decision.

Buyers today will have compared properties online, so do your homework and work with your agent to make sure your home is priced in line with the market, otherwise you’ll find prospect buyers to look elsewhere.

It can also pay to talk to your agent about the best way to sell your property in current conditions, whether it be offer and negotiation, tender or putting the property up for auction, each have a place in the property market.


2. Set a pre-sale budget


Talk to your agent about realistic selling costs, from commissions to photography, as these costs can add up quickly. You’ll also need to spend some time getting your property sale ready.

Your agent will be able to give you advice on where to concentrate your repair and update efforts and how they will increase the property’s appeal to buyers.

Consider outside as well as inside when setting your budget and remember that you can’t fix everything. Set a budget and stick to it! Below are some considerations for what to focus on.

Add a beautiful pot plant by the door

Add a beautiful pot plant by the door


Give outside some attention


First impressions matter. For buyers with a busy Saturday filled with open houses, a disappointing exterior could see them strike your property off their wish list.

Boost the street appeal of your property with a fresh coat of paint, mending any gaps in the fence and a spot of light gardening, such as adding a beautiful pot plant by the door (which you can then take with you to your new property!)

Address quick (and cheap fixes). Any hazards such as rogue pavers, broken bricks or rotting panels on the deck should be fixed.

Be transparent with your agent and advise any issues with the property you’re aware of. If there are any major or structural issues the buyer may decide to engage a building inspector to decide if they are happy to proceed with the property in its current condition.

Spruce up the inside


As a seller, you want to make sure potential buyers see the property as loved, but not worn –it’s definitely the small things that count!

  • Give the property a heavy duty clean, from dirty vents to cobwebs, fingerprints on the walls and beyond
  • For properties that have carpet, steam cleaning or even recarpeting (if it’s especially worn or daggy) can make a massive difference to the buyer's perception of the property and what they might be willing to pay
  • Patching up and adding a fresh lick of paint to walls needing some attention is a great way to brighten the place up. Choose light, neutral colours that won’t be polarising
  • Many sellers think that fancy renovations could see their auction day price skyrocket, however, this often isn’t the case. For homes that do need some improvements before selling, the highest value-adding renovations tend to be kitchens and bathrooms
Add cushions and throws in the living room and bedrooms

Add cushions and throws in the living room and bedrooms

Unleash your inner stylist


If you’re short on time, you can call in a professional to style the house, however, for those with smaller budgets, simple touches around the home can make a surprising difference.

  • Declutter, declutter, declutter: In ruthless Marie Kondo style, remove any non-essential items to depersonalise the home so prospective buyers can imagine themselves living there
  • Stop and smell the flowers: Use flowers to create a fresh lived in feeling on the days of open inspections
  • Create a sense of comfort: Add cushions and throws in the living room and bedrooms to increase the appeal of everyday living. If you’re buying new items, be mindful of choosing options you can take with you once you sell
  • Add a touch of greenery: Scatter some indoor plants throughout the house
  • Let there be light: Before every inspection, open all your curtains and blinds to let in natural light. If a room still feels dark, consider changing the bulbs to brighten up the room

3. Have a Plan B


All the preparations in the world can’t guarantee that the sale of your property will go to plan; you may not get the offer you were looking for, the sale could take much longer than planned, or might not sell. If this is the case, you could decide to rent out the property for a period, instead of selling right away. It’s important to remember that you always have options, think about a Plan B, if it doesn’t go as you imagined.

If you are thinking about selling, a Resimac Lending Specialist can help reorganise your finance, for both Plan A and Plan B – give them a call on 0800 466 656.

1Based from the research shared from REINZ


The opinions expressed in this article are the opinions of the author(s) and not necessarily those of Resimac. The above is general commentary only and is not advice tailored to any individual’s financial situation. We recommend seeking advice from a mortgage or finance professional before implementing changes relating to your finances.